Social Media platforms will come and go. Remember MySpace…? If you are investing all of your time and energy only reaching your audience on Instagram or Facebook, you’re putting yourself at serious risk.
You NEED to get your followers over to a mailing list - like, yesterday!
Here are some tips on how to do that.
The first thing you’ll need is a way to manage and market to the list you’re going to create. I recommend signing up for a free account with MailChimp. MailChimp will provide you with all the tools you’ll need to collect, manage, and email your list. (YAY for free stuff!)
MailChimp provides simple forms you can use to collect email addresses and contact information.
What is Shopify?
Shopify is a platform that allows anyone to create an online store and sell products. Since its launch in 2004, Shopify has established itself as a significant player in the e-commerce site creation sector. Hundreds of thousands of entrepreneurs from over 175 countries, trust Shopify to help sell their products. Entrepreneurs have sold more than 34 billion dollars in products since the company started over 10 years ago.
Shopify has a cool origin story. It’s founder Tobi Lütke, wanted to sell snowboards online but couldn't find an easy to use e-commerce platform. So, being a creative and tech-savvy entrepreneur, he decided to build the kind of platform that he, as a small business could easily use. Shopify was born! Shopify has its roots in entrepreneurialism, and it shows. It is the kind of platform that is built for people who don't want to spend forever building a site and need tools to help them be efficient with their business. For artists who are...
Here are some amazing stats about Pinterest.
There are currently 200 Million users on Pinterest.
40% of these users have a household income of $100K or more. This is probably due to the fact that more adults use the platform than teenagers or young adults. 29% of users are actual adults. (This is nice, adults buy art.)
Here is where it gets interesting...
93% of users said they use Pinterest to plan for purchases and 50% have made a purchase after seeing a promoted pin!
So, not only do the users intend to purchase things they see on Pinterest, they often do it.
And here is my favorite, 48% of users on Pinterest are pinning art. Some of this % is art supplies and hobbies, but a big portion of the users are looking at and pinning art. Many will go on to buy art from Pinterest.
And YOUR art should be there for Pinterest users to find.
Ready to learn more about Pinterest? Download my free eBook all about it!
Are feeling unsure as to how to market your art online? That's why...
As an emerging artist, it is essential that you stay top of mind with your audience. While you may have a website and/or are active on social media, a monthly newsletter is an ideal and intimate way to build a relationship with your buyers. It can help them understand you as an artist and the inspiration and imagination behind your work.
A thoughtful and open newsletter each month will be something that potential buyers will look forward to receiving and take their time to read. Once a month you will have an opportunity to share and ignite the passion and perspective of your work that comes from within. And, when it comes to producing the newsletter for your audience remember “Have no fear of perfection - you'll never reach it” - Salvador Dali. I’m always saying, done is better than perfect, just get it done and you’ll see results!
What’s in it for me, as an Artist?
Why is a newsletter important? There are several key reasons but at the heart of it, they...
I received some questions on art licensing which I chatted about on my Instagram Live - Art Talk with Andrea. You can watch the video recording above.
You may want to diversify your artwork revenue streams by licensing your artwork to brands or for limited use. Here are some tips to get you started.
First of all, to make any amount of money with licensing, your images will need to have a broad appeal and audience. The percentage you will receive in a licensing deal will be based on wholesale costs. So, if your percentage is 5% and the item is $10 wholesale - your cut will be $0.05. So, you are going to want to make sure this product is getting out to a broad market with a large distribution so that many units will be sold. This is just one example of a licensing scenario though, so don't get too scared away.
Licensing your art gives a manufacturer or brand the rights to use your image. Basically, they will be using your art on their stuff. A contractual agreement is...
Part of what makes an entrepreneur successful is having control over their business, especially their audience, the same goes for artists who are independently marketing and selling their art.
It's so important not to depend solely on one channel or outside organization to reach an audience. Diversifying your sales channels by selling on your website, through social and in brick and mortar establishments will help you achieve greater and more stable success. The same goes for channels to communicate with your audience and one overlooked channel for artists is an email list.
Email is your most direct path to communicating with your audience. It has the potential to stand the test of time and will give you access to your audience, any time you want to reach them! Start thinking today how you can collect emails from your audience or grow your email list.
Start collecting a list by trying the following tactics:
“Being an artist doesn't mean that you are just his wreck that deserves to be locked away in some cubby hole while some gallery takes 50% of your money. It means society needs you. You are special, you are defining our culture right now, you are a gift, you are sensitive. You deserve to get paid, you deserve to understand your audience, you deserve to understand your business. Take it, get it, make that money.”
- Ashley Longshore
Pricing your work...while I would love to tell you that there is a magic formula for pricing your work, it's just not that easy.
There are formulas out there that are something like materials + an hourly rate for your time. But I disagree with these formulas in most cases. You are not providing a service, you aren't punching a time clock. You are creating a unique one of a kind piece of art. In any case, do you actually know how many hours your work takes you? Some pieces take years, some pieces come easy and quick. Why is one piece worth less...
1. Prepare yourself to connect with galleries
Before you can even consider approaching galleries, you need to already look like a pro. Now, don't let that statement scare you, you can do this, it just requires getting focused with your work and packaging it up so it's ready to present to the right gallery.
You just need to have a few key points dialed in:
You need have a body of work that is cohesive and shows that you have your style established and that you make work consistently.
Your Artist Statement
You need to have an artist statement and bio. Be able to articulate why you do what you do and what your work is about and then share who you are. If...
Artists aren't taught to be marketers or to think about selling their art. And, honestly, this is with good intentions. When you think about your audience, it changes how and what you create. You aren't true to your work in the same way. When the audience is with you in the studio, it’s too crowded for the muses to show up and offer you their gifts.
In his book “The War of Art” Steven Pressfield literally defines a hack as someone who is concerned with the audience. He writes,
“When the hack sits down to work, he doesn’t ask himself what’s in his own heart. He asks what the market is looking for.”
I don't want you to be a hack, so we are going to consider audience in a very specific way.
When you are creating, it's not the time to think about your audience, but after your work is done - it's time to identify who your audience is.
If the internet has taught us nothing else, it has taught us that there is an audience for absolutely...
The following are 5 tips you can start today to quickly improve your artist presence on Instagram!
Even if you have been on Instagram for awhile, it doesn't mean that you have been using it to market your art. Instagram rolled out a new feature last year that made it much easier to have multiple Instagram profiles. So, if you have an active personal profile where you post images of your kids, adorable pets or love for microbrews...it is time to create a new profile dedicated to your art practice. You can certainly mix in some personal posts occasionally, but it is best if you commit your posts to ones that your art buyer audience will find the most interesting.
To add multiple Instagram accounts:
To switch between accounts you’ve added: